Newsletter Sample
This self-directed portfolio project was created for a fictional integrative women’s health practice to demonstrate newsletter strategy, audience-focused email writing, and content repurposing.
Created for a fictional integrative women’s health practice to demonstrate newsletter strategy, health-focused email writing, and the adaptation of long-form website content into a concise email campaign.
Client Brief
Client: A fictional integrative women’s health practice serving women through midlife.
Audience: Newsletter subscribers ages 38–52 who have ADHD, attention-related concerns, or an interest in perimenopause support.
Objective: Drive readers to an educational article about ADHD and perimenopause while building trust in the practice as a source of supportive, evidence-informed care.
Message: Perimenopause may intensify ADHD symptoms, and understanding the connection can help women recognize changes and seek appropriate support.
Tone: Warm, reassuring, accessible, and medically responsible.
Primary CTA: Read the full article.
Sample Newsletter
Subject: ADHD and Perimenopause: Why Life Feels Harder
Preheader: A closer look at how perimenopause can affect women with ADHD
Core message: Perimenopause can intensify ADHD symptoms, and many women don’t realize what’s happening.
Newsletter Copy: Finding yourself forgetting where you put your phone as you scramble to get out the door? Stopping mid-sentence because you can’t remember what you were saying? Beating yourself up for feeling lazy or incapable?
There may be a good reason things are feeling more difficult; ADHD symptoms can intensify during perimenopause. Hormonal fluctuations can affect attention, mood, memory, sleep, and emotional regulation.
Often, people attribute these midlife experiences to stress and age, but there may be more to it than that.
We’ve created a guide for you that looks at the connection between ADHD and perimenopause. Our article dives into how ADHD and perimenopause may affect you during midlife.
If your brain is feeling less cooperative lately, trust yourself, know your experience is real, and know that you aren’t alone. Many women with ADHD are dealing with more intense symptoms in perimenopause, and we are here to help.
CTA: Read the full article.