Content Writer | Editor | Content Manager

LinkedIn
Substack
bekarobinson@gmail.com

Education

Kansas State University, Manhattan, KS
M.S. in Communications

Wichita State University, Wichita, KS
B.A. in Communications

Experience

Independent Content Writer, Editor & Web Designer

2016 – 2018 & Present

Developed and edited SEO-optimized blog content, website copy, and digital content for small-business clients

Provided content strategy, including brand voice, messaging, site structure, and audience-focused content planning

Designed, launched, and maintained WordPress websites using themes, plugins, and custom content

Wrote, edited, and managed email newsletters and campaigns using email marketing platforms

Provided branding and layout support for small-business and e-commerce clients

Created digital products and managed e-commerce sites

iHeartRadio, Wichita, KS — Content Director

October 2007 – March 2015

Managed digital content across four radio station brands, including website content, email newsletters and social media channels.

Wrote, edited and distributed recurring email newsletters, developing audience-focused content and coordinating station promotions and contests.

Created and maintained station website content and page design, ensuring timely, accurate and engaging digital experiences.

Managed social media content and publishing across multiple station accounts, adapting messaging for different audiences and brands.

Partnered with sales teams to execute digital advertising campaigns, creating and scheduling website ads and coordinating sponsored promotional content.

Planned and executed digital contests and audience-engagement campaigns across web, email and social platforms.

Wichita State University, Wichita Kansas — Photoshop Adjunct 

August 2009 – May 2014

Taught Adobe Photoshop to undergraduate students in design and media courses 

Developed and implemented course curriculum focused on visual communication and digital design

Provided individualized support to students of varying skill levels

Skills

Writing, Editing, Copywriting, Editorial Calendar Management, Content Pipelines, Canva, Content Strategy, Content Audits, WordPress, Kit, Hootsuite, Ahrefs, Ecommerece Platforms, Digital Publishing Tools